Building a scalable, flexible and maintainable e-Commerce platform
Building a scalable enterprise commerce solution and tools for $1.2B+ business growth fuels Digital Transformation at a global beauty company.
Delivered 250+ eCommerce sites with new codebase, DB structure, APIs, QA and business tools, customer service tools with 3x decrease in time to market
Grew digital footprint for 30 brands across 45 markets achieving growth in sales from $375M to $1.2B
Digital product teams established with cross-functional members
Adoption of Agile Methodologies with scrum teams
Adoption of Devops practices with improved integration, automated QA, continuous deployment, and site performance monitoring
Documentation and content library developed for training and new member on-boarding
Business Problem:
Current method was lengthy and costly with little flexibility for changes due to the technical architecture of the code base and lack of automated workflows; maintenance is also costly and difficult to attract top talent.
Stakeholders Involved:
Global Product, Digital Operations, Global and Regional business leaders, Brand Executives, Finance, HR, C-Suite
Methodology:
Team alignment on desired outcomes and design exercises
Inventory existing features and capabilities across all sites; analyze usage, business impact and and prioritize requirements; identify shared, brand and market specific requirements
Determine skillsets and identify existing team members and new hires
Organizational alignment and fiscal budget allocation
Research, build vs buy, POCs, and experimentation, technical upgrades
Process improvements, frameworks for brand and market enablement and support
Roadmap development
Go to market
Change management and training.
Results:
My Role:
Lead product manager responsible for feature requirements, user experience design, development, go-to-market and new user on-boarding.
