Resume

Work Experience

Chief Digital & Product Officer (formerly GTM Advisor)

Partnering with the founder to shape digital vision, go-to-market priorities, and commerce foundation on Shopify supporting early-stage growth for a skincare startup

Executive Director, North America Digital Product & Experience

Led digital product strategy and delivery for a $676M brand.com portfolio across 19 North American brands, elevating end-to-end user experience and business performance:

• Partnered across engineering, design, and marketing to deliver seamless shopping, checkout, post-purchase, loyalty and omnichannel capabilities, adding $15.6M in incremental growth

• Established a Voice of Customer program to inform product strategy and optimize end-to-end user experience, resulting in 85 Net Promoter Score and 9.3 Customer Satisfaction scores

• Drove 45% subscription growth for Aveda, contributing to a 14% lift in total brand sales, and launched 3 brands on Amazon and Tiktok, genera

• Defined regional product strategy and operating model, aligning roadmaps, metrics and cross-functional decision-making for the North America portfolio

May 2025

August 2022

July 2015

Executive Director, Global eCommerce Product Delivery & Operations

Led 14 global product teams delivering high-impact digital experiences across 300+ sites, driving 220% online growth:

• Owned digital roadmap and go-to-market strategies for web, mobile and omni-channel solutions, scaling online sales from $375M to $1.2B across 30+ brands

• Built and mentored high-performing product organization that launched 200+ eCommerce sites and introduced loyalty, multi-channel, and AI-driven experiences

• Modernized platform capabilities and introduced automation that reduced delivery time by 50% and improved operational efficiency

• Managed $19M annual budget and digital product P&L, aligning investments to growth, innovation and customer experience

July 2010

Executive Director, Global Digital Product & Platform Development

Built and scaled the company's first global digital product organization, modernized its eCommerce platform, and accelerated multi-brand digital growth across 45 markets:

• Defined and delivered the global product vision and roadmap for core commerce, customer and operational platforms supporting 30+ brands

• Established an in-house digital product and engineering teams, introducing customer-centric mindset and Agile development model that improved delivery speed and quality

• Launched 100+ brand.com sites and the first mobile API- driven commerce platform, introducing shared services and reusable components that became the foundation for global scale, driving 10X sales growth across the portfolio

October 2007

Director, International Online

Established commerce operations and launched sites in United Kingdom, France, Korea, Japan and China, driving global expansion and new market penetration

Additional Experience

Education

New York University

Bachelor of Fine Arts, Film & Television

Fashion Institute of Technology

Relevant courses in Cosmetics and Fragrance Marketing & Management

Project Management Professional

Project Management Institute

Certification

Recommendations

Mara Thorsrud

Director, UX & PRODUCT Design

I had the privilege of working under Evelyn's leadership, and I can honestly say she set the gold standard for what a great product executive should be. Evelyn is not only deeply strategic and results-oriented, but also relentlessly data-driven, a rare combination that consistently drives meaningful impact. Her expertise in business and product is unmatched, with an intuitive grasp of both consumer needs and market dynamics combined with a keen understanding of leadership goals and objectives.

What truly sets her apart, though, is her ability to lead with both vision and heart. As a mentor, she was generous with her time, candid with feedback, and always invested in my growth. She created an environment where high standards and laughter could coexist, which made every challenge feel like an opportunity.

Any team would be lucky to have Evelyn at the helm. I would work for her again in a heartbeat.

Evelyn was a great partner when we worked together at Estée Lauder Companies. She led digital product for the North America division, which comprised of 20+ brands, each with their own website. Evelyn has a strong background in strategy, digital products, omni-channel customer experiences, people leadership, data driven decisioning, and innovation. She was a strong partner that firmly believed in cross-team prioritization and collaboration, delivering outcomes, using experimentation and data to make iterative improvements, and planning for the future.

Kristin Sharma

Director, Product Management

Jonathan Jose

VP Global Online Production

I had the privilege of working with Evelyn Kim for nearly 20 years at Estée Lauder Companies Online, where she served as Executive Director, Digital Technology and Experience, reporting to me in my role as Vice President, Global Online Production. Evelyn was instrumental in building and scaling our global digital commerce platform and leading transformative initiatives across the organization.

Evelyn combines sharp technical acumen with a calm, clear leadership style that inspires trust and enables teams to deliver at scale. She is collaborative, strategic, and deeply customer-focused—an exceptional digital leader who has made a lasting impact on ELC and the broader industry.

In summary, Evelyn Kim is one of the most capable and visionary digital leaders I have had the privilege to work with. She would be an extraordinary asset to any organization seeking transformative leadership in digital commerce, customer experience, and product innovation. I recommend her without reservation.